WHAT WAS THE 

CAMBRIDGE ANALYTICA ADVANTAGE?

WHAT WAS THE 

CAMBRIDGE ANALYTICA ADVANTAGE?

From the desk of Hamish Millar, Saturday, August 17, 2019.

+ Below are key points from the Cambridge Analytica website promoted as the "Cambridge Analytica Advantage".

Marketing effectiveness can be measurably improved.

By influencing consumer behavior.

Through blending.

Predictive analytics + behavioral sciences + data-driven ad tech.

Combine data 'X' with customer data.

Build custom target audiences.

Engage, persuade, and motivate individuals to act.

Understand the nuances of customers and their decision-making. 

Create individually tailored messaging.

Engage individuals.

Based on profile.

Focus investment on best customers. 

Reporting dashboards to see the true ROI of campaigns.

Research and behavioral change communications team:

  • PhD researchers
  • Data scientists
  • Psychologists
  • Digital marketing experts 

Data-driven insights.

Cut through crowded advertising landscapes.

Speak directly to individual customers. 

Advertising that effectively influences behavior change.

Visuals, copy, and positioning optimized to work specifically with each unique profile. 

Execute highly targeted campaigns that connect with consumers exactly where they are.

From the desk of Hamish Millar, Saturday, August 17, 2019.

+ Below are key points from the Cambridge Analytica website promoted as the "Cambridge Analytica Advantage".

Marketing effectiveness can be measurably improved.

By influencing consumer behavior.

Through blending.

Predictive analytics + behavioral sciences + data-driven ad tech.

Combine data 'X' with customer data.

Build custom target audiences.

Engage, persuade, and motivate individuals to act.

Understand the nuances of customers and their decision-making. 

Create individually tailored messaging.

Engage individuals.

Based on profile.

Focus investment on best customers. 

Reporting dashboards to see the true ROI of campaigns.

Research and behavioral change communications team:

  • PhD researchers
  • Data scientists
  • Psychologists
  • Digital marketing experts 

Data-driven insights.

Cut through crowded advertising landscapes.

Speak directly to individual customers. 

Advertising that effectively influences behavior change.

Visuals, copy, and positioning optimized to work specifically with each unique profile. 

Execute highly targeted campaigns that connect with consumers exactly where they are.

© ENGAGEM  our terms  your privacy

© ENGAGEM  our terms  your privacy

Values: Kaizen. Growth. Leadership. Legacy. 

Values: Kaizen. Growth. Leadership. Legacy.